Writing is one of the most effective devices to get your product or service across to the rest of the world, and you need to make sure that your writing does that in a way that sticks in people's mind and creates a lasting effect.
Business owners should have the most compelling writing that sells their business in a way that appeals to customers, as otherwise how would they get business.
The biggest mistake I see business owners make is that they try to impress people with their writing. This usually turns out sounding unnatural and just doesn't work.
Read it aloud
Reading what you have written aloud can make all the difference in how good it is, because it gives you the perspective of what the reader is getting, as i know what it can be like, you think you've written the next best thing at the time, but a few days later you read it through for the first time and you think how did i think that was good.
Would you say it to another person standing in front of you? If not then you need to rethink what you've written. Writing how you talk adds your own twist on things and makes it more unique, and uniqueness sells.
These 2 tips can take your writing a long way, and for more like them follow my page and get weekly posts.
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