In today’s fast-paced digital world, getting your audience’s attention is harder than finding a needle in a haystack. And let’s face it,...

If you’ve ever found yourself staring at a web page or email wondering, “What would happen if I just changed this one little...

To stay on top in the marketing game, you need to be utilising every technique available to you, one of them that stands out as useful to...

Did you know that the average attention span of someone today is just 8 seconds? That’s right, shorter than a goldfish’s attention span...

We all know how important a headline is, right? Whether it’s in an article, an ad, or a social media post, your headline is the first...

In today’s fast-paced digital world, businesses are always looking for ways to maximise their marketing efforts and drive more sales....

There are many types of offers, there's the terrible ones, the ones you don't even consider, the good ones, the ones that make you more...

If your ads aren't converting prospects into clients, chances are it's your cta that's getting in the way, as a weak or unclear CTA can...

When you think of advertising what is the first thing that comes to your mind, it's probably social media and email marketing and big...

In every compelling story, three key elements stand out: the main character, the conflict, and the resolution. These elements create...

When you started up your business, what's one of the first things you did? Probably set up your website wasn't it, as why wouldn't you, ...

How to write like a pro (part 2) This is a follow up from last week's article, so if you haven't read that check it out here....

Your writing is the life blood of your marketing, it's what grabs attention and keeps it. Which is why your writing needs to be on an...

when you think of super cars what brand comes to mind, or maybe cola what brand comes to mind then, i hope you've noticed a pattern here...

Have you ever noticed that some ads follow you around for days like a bad smell, after you only clicked on it for a few seconds. Well...

Imagine you're building a house, and you only have one support beam holding up the entire thing, that would be just plain stupid and you...

The main problem people find with advertising and marketing their business is. Well that they don't know how, this is at no fault of...

Writing is one of the most effective devices to get your product or service across to the rest of the world, and you need to make sure...

Being famous is like a cheat code when it comes to business. It makes every aspect 10 times easier, it gives you instant credibility and...

You're confusing people with your advertising without even realizing. Nowadays It doesn't take much for people to give up on something,...